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On September 5, 2024, the world’s third HAUS NOWHERE will open in Shenzhen, China. The HAUS NOWHERE project, presented by Gentle Monster, represents a space unlike any other. Departing from traditional concepts of retail, HAUS NOWHERE envisions a ‘FUTURE RETAIL’ model that retail spaces should strive to achieve.
Unified by a compelling narrative under the theme of “INSECT KINGDOM,” the space weaves a fictional tale of the 10,000-year relationship between giants, insects and animals. HAUS NOWHERE SHENZHEN is more than just a shopping destination; it is a vast universe with its own narrative. Visitors are invited to step into the tale, where they become part of the story, engaging both their emotions and creativity.
In the beginning, the Monad, the first of beings, molded three beloved creations: Insectoids in the shape of mantises, Beasts resembling bison, and the Colossal First Human.
Alessandro Belliero, David Goenner,
and brothers Denis and Lukas Olgac
HAUS NOWHERE
HAUS NOWHERE
HAUS NOWHERE SHENZHEN 1F
HAUS NOWHERE
Consumed by hidden greed and intelligence, the Colossal First Human was imprisoned by the Monad and the Insects for a hundred centuries.
HAUS NOWHERE SHENZHEN 1F
Job Wouters, Gijs Frieling, Fiona Lutjenhuis,
and Judith Witteman.
As a token of gratitude for their feats, the Insects ruled as kings for a hundred centuries and thus began a new world: The Insect Kingdom.
HAUS NOWHERE
HAUS NOWHERE
HAUS NOWHERE
HAUS NOWHERE SHENZHEN 2F
Three Oracles revealed themselves at The Insect Kingdom and warned the kingdom by telling one scene they had seen; The long-dormant Colossal First Human was soon to break out. The rest of the story will follow.
HAUS NOWHERE
Lou Benesch
HAUS NOWHERE SHENZHEN 3F
L1-3, NL199-101, Water Plaza, Shenzhen Mixc World, NO.9668, Shennan Road, Nanshan District, Shenzhen
