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Gentle Monster presents the 2024 Optical Collection. Experience the unique line of eyewear, highlighted by bold and sophisticated metal detailing, through our ‘GENTLE HIGH SCHOOL’ themed campaign and unconventional pop-up spaces.
Welcome to GENTLE HIGH SCHOOL.
This is Shinichi Osawa, the principal of this school.
Explore our school with robotics and martial arts classes that you’ve never seen before.
“Class 1. Martial Arts
starts now.”
The new campaign, a bold recreation of high
school as imagined by Gentle Monster,
features
actor and model Komatsu Nana and musician
Shinichi Osawa.
“HARD WORK NEVER FAILS"
Swipe left to see different classmates.>
Get your own AI Student ID and be part of GENTLE HIGH SCHOOL.
Get exclusive physical student IDs on pop-up stores as well.
“Class 2. Robotics shall begin.”
“Let us be the strongest versions of
ourselves.”
Celebrating the launch of the 2024 Optical Collection, pop-up spaces will be hosted in Seoul and Beijing. Experience Gentle Monster’s interpretation of the high school experience, complete with a massive backpack sculpture filling the space, starting November 2nd.
Haus Dosan
50, Apgujeong-ro 46-gil, Gangnam-gu, Seoul,
Republic of Korea
2023.11.02 - 2024.1.14
Monday–Sunday, 11:00am–9:00pm
Gentle Monster Beijing Sanlitun Taikoo Li
1F S10-15, 2F S10-23 & 3F S10-32, South Zone, Taikoo
Li Sanlitun, 19# Sanlitun Rd, Chaoyang District,
Beijing, China
2023.11.02 - 2024.1.14
Monday–Sunday, 10:00am–10:00pm
