2019 EYEWEAR CAMPAIGN "13"
Gentle Monster’s ‘13’ Campaign sets place in a world where the
moon shifts out of place and axis, slowly floating away from Earth
creating the 13th month, Undecember. Animals start to act
differently and people develop a dependency on either religion or
technology. The changes in climate spark a split between anxiety
and hope. Gentle Monster illustrates a message of hope brought
from the insight and imagination spawned from the new world.
3D Artist: Frederik Heyman
NATURE ADAPTION
With the environmental changes spawned from the 13th month, herds
of people accept the changes of the new world as their new
reality, turning towards and becoming dependent on technology as a
means for salvation. Adapting to the new environment, people long
for new technology and inventions to help overcome the new
environmental elements and try to adapt by connecting living
organisms with machine with the hope to conquer their new reality.
Media Addiction
Media enables humans to expand their self-consciousness through
technology, while virtual reality starts to erase the borders
between what is real and artificial. Mankind is able to choose
between different methods of hyper-modern communication methods by
continuously connecting with others and finding freedom from
within this technology. Eyes locked and hands entangled,
experience the evolution of media.
