SKP and Gentle Monster presents SKP-S in Beijing. With Gentle Monster taking the creative lead, SKP-S represents a new attempt of an experience driven space, designed under the narrative of a “Digital-Analog Future”. The concept was born from the curiosity of “What lies in the future, and what will future humans value and pursue”. Gentle Monster reenacts our vision and version of the answer to this question through a theatrical space experience. The space illustrates a moment far in the future, showcasing a digitally evolved environment and species of humankind, while also capturing a sense of nostalgia. Mars is illustrated as the median where the two ends meet, creating a world of absurdity that keeps visitors curious and weirdly entertained. SKP-S offers a long list of the world’s most trendy fashion brands and retailers in a setting that gives visitors a sense of nostalgia along with excitement for the future, to create a holistically new shopping experience.