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BOLD2025

Explore 2025 BOLD Collection

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The BOLD Collection campaign unites the captivating aura of Tilda Swinton with pulsating soundscapes to create a grand celebration ushering in a new era alongside the audience.

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The BOLD Collection reinterprets the shield shape with a modern twist, redefining futurism through the removal of nose pads. Metal frames juxtapose lightweight lenses with a solid, intricately crafted bridge, while acetate frames embody a futuristic sensibility with exaggerated volume and a signature symbol evoking speed.

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Exclusive pop-ups will be held in Seoul, Beijing and Tokyo to celebrate the 2025 BOLD Collection launch. Drawing from the iconic silhouettes and textures of HAUS NOWHERE Seoul, the spaces form an innovative visual concept that merges fashion with architecture.

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HAUS NOWHERE Seoul

2F, 433 Ttukseom-ro, Seongdong-gu, Seoul


GENTLE MONSTER Tokyo Aoyama⁣

5-chōme-3-2 Minamiaoyama, Minato City, Tokyo 107-0062⁣⁣


GENTLE MONSTER Beijing Sanlitun Taikoo Li⁣

1F S10-15, 2F S10-23 & 3F S10-32, South Zone, Taikoo Li Sanlitun, 19# Sanlitun Rd, Chaoyang District, Beijing