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The PRADA GENTLE MONSTER campaign, featuring Kentaro Sakaguchi, blurs the lines between reality and imagination. Revolving around the concept of a book, five fictional forces unfold at one’s fingertips: earth, water, fire, air, and love.
Coming soon to select Asian markets, including Japan, South Korea and China Mainland, for a limited time.
Launch starting in Japan on July 3 offline and July 7 online.
JAPAN EXCLUSIVE POP-UP
PRADA TOKYO AOYAMA FLAGSHIP STORE
5-2-6, Minami-Aoyama, 107-0062, Tokyo
Opening on July 3
GENTLE MONSTER TOKYO AOYAMA
5-3-2 Minami-Aoyama, Minato-ku, Tokyo
Opening on July 3
July 31 KOREA LAUNCH
Offline and online
September 12 CHINA LAUNCH
Offline and Online