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AREA 1 of 4
The first section of SKP-S showcases various artwork and creative pop-up shops that will be renewed annually. Gentle Monster and SKP together create “Future Farm” for the first episode, illustrating a world where machines control information, and a world where AI controls all, including memories. AI Robots, or Replicants, reminisce about the past world, creating an analog virtual reality.
AREA 2 of 4
The third floor’s common area represents the intersection between “fear and excitement of a digital world” and “remorse and nostalgia of the analog world”. The escalator directs visitors up to a future world where one can find clues of when the first settlers arrived on Mars. The common areas bridges retailers as well as connecting the concept of a “Digital-Analog Future” throughout all departments to create a holistic experience and perspective from beginning to end for all visitors.
AREA 3 of 4
Gentle Monster’s new flagship store located in Beijing’s SKP-S depicts a distant future of new humankind, crossing the wormhole to Mars from Earth. Visitors are taken into a new dimension the moment they step into the space, experiencing the new digitized world and evolved environment.
AREA 4 of 4
Experience NUDAKE, an artistic dessert brand by Gentle Monster that creates exclusively unique desserts by combining fashion and art. NUDAKE's first official store, Mars Café, unravels the theme of a “surreal space created by the portal linking Earth to Mars” into artistic desserts and beverages.
