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Gentle Monster presents the 2023 BOLD Collection campaign featuring football star Son Heung Min. The BOLD Collection metaphorically conceptualizes the galaxy’s stars as symbols of valiance and boldness. Discover unprecedented moments of overcoming limits within various fields of Son Heung Min and Gentle Monster’s interpretation of the BOLD line.
BE BOLD, SON
Gentle Monster reveals the Bold campaign with Son Heung Min, exploring beyond his limits, and sheds light on the character Son Heung Min with a confident attitude and strength.
Son Heung Min wears Eve 01 and Antena 01, highlighted with intensely structured lines and curves of sleek black frames. Meet the 2023 BOLD Collection, complemented with sharply refined signature star symbols.
