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SKP and Gentle Monster presents SKP-S in Beijing. With Gentle Monster taking the creative lead, SKP-S represents a new attempt of an experience driven space, designed under the narrative of a “Digital-Analog Future”. The concept was born from the curiosity of “What lies in the future, and what will future humans value and pursue”. Gentle Monster reenacts our vision and version of the answer to this question through a theatrical space experience. The space illustrates a moment far in the future, showcasing a digitally evolved environment and species of humankind, while also capturing a sense of nostalgia. Mars is illustrated as the median where the two ends meet, creating a world of absurdity that keeps visitors curious and weirdly entertained. SKP-S offers a long list of the world’s most trendy fashion brands and retailers in a setting that gives visitors a sense of nostalgia along with excitement for the future, to create a holistically new shopping experience.
The first section of SKP-S showcases various artwork and creative pop-up shops that will be renewed annually. Gentle Monster and SKP together create “Future Farm” for the first episode, illustrating a world where machines control information, and a world where AI controls all, including memories. AI Robots, or Replicants, reminisce about the past world, creating an analog virtual reality.
The third floor’s common area represents the intersection between “fear and excitement of a digital world” and “remorse and nostalgia of the analog world”. The escalator directs visitors up to a future world where one can find clues of when the first settlers arrived on Mars. The common areas bridges retailers as well as connecting the concept of a “Digital-Analog Future” throughout all departments to create a holistic experience and perspective from beginning to end for all visitors.
Gentle Monster’s new flagship store located in Beijing’s SKP-S depicts a distant future of new humankind, crossing the wormhole to Mars from Earth. Visitors are taken into a new dimension the moment they step into the space, experiencing the new digitized world and evolved environment.
Experience NUDAKE, an artistic dessert brand by Gentle Monster that creates exclusively unique desserts by combining fashion and art. NUDAKE's first official store, Mars Café, unravels the theme of a “surreal space created by the portal linking Earth to Mars” into artistic desserts and beverages.