| Opening Ceremony - SUNGLASSES COLLECTION 2016

SUNGLASSES COLLECTION 2016

GENTLE MONSTER’S 2016 COLLECTION WAS REINTERPRETED THROUGH METALLIC RED UNDER THE THEME OF ‘THE BUTCHER’. METALLIC FRAMES AND MATERIAL WITH FLAT LENSES WERE WEIGHED IN MORE HEAVILY, ALONG WITH COLORED TINT LENSES CONTINUED FROM THE PREVIOUS SEASON. ESPECIALLY, THE EXCLUSIVE LINE THAT REIMAGINED DESIGNS USING STRONG AND HEAVY TEXTURES AND MARBLE ARE EXPECTED TO LAUNCH NEWLY AS A LIMITED EDITION. GENTLE MONSTER’S INTERPRETATION OF THE IDEA OF ‘THE BUTCHER’ WAS BROUGHT TO LIFE WITH THE USE OF THE COLORS WHITE AND RED, WITH THE MIXTURE OF METALLIC TEXTURES.

LOOK

THE STYLES PRESENTED WITH THE NEW SEASON COLLECTION WERE TIED CLOSELY WITH THE OVERALL THEME OF ‘THE BUTCHER’, TYING THE THEME WITH AN ANDROGYNOUS LOOK, USING PVC, METAL, AND A VARIETY OF TRANSPARENT MATERIALS. LOOKS WITH PROMINENT RED NECKLACE THROWN UPON FEMININE WHITE SLIP-ONS, BOLD TAPING, RIPPED BOOTS, CHAINS AND A BROAD RANGE OF ACCESSORIES WERE INTRODUCED ON THE RUNWAY, WITH THE IDEA OF THE BUTCHER SHADOWING EACH STYLE. ALSO VIVID COLOR SLEEVES COMMENTING THE COLORS OF THE TINTED LENSES AND LONG BOOTS TO DARINGLY HIGHLIGHT A SHARPER, AND NEUTRAL GENDER IMAGE.

STAGE

GENTLE MONSTER’S 2016 COLLECTION, ‘THE BUTCHER’ WAS EXPRESSED TO FEATURE THE BRAND’S FUTURISTIC IDEA OF THE BUTCHER. THE ABANDONED FACTORY IN MUNLAE-DONG, WAS USED AS A FLOUR MILL FOR 50 YEARS FROM 1958. THE OLD MILL SEEMED TO TELL A STORY OF OLD TALES THROUGH ITS BRICK WALLS AND WOODEN STRUCTURES. THE SHARP AND REFINED IMAGE OF THE ‘BUTCHER’, BROUGHT ON BY ITS WHITE AND METALLIC FEATURES MET WITH THE OLD ABANDONED MILL TO CREATE A PECULIAR AND EERIE AURA. OBJECTS TO EXPRESS THE WORK OF BUTCHERS WERE CAREFULLY PLACED WITHIN A DELIBERATELY DIM LIGHTED COLD AND FUTURISTIC AMBIENCE, BUILDING A STRONGER TENSION WITH THE PRESENTATION.

PERFORMANCE

ACTS OF CARVING AND PACKING WERE INCORPORATED WITHIN GENTLE MONSTER’S 2016 COLLECTION PRESENTATION, TO CONVEY THE WORK OF ACTUAL BUTCHERS. MEN IN ALL WHITE SUITS WERE BROUGHT TO CREATE A DELUSIONAL ATMOSPHERE, WITH NON-EXPRESSIVE REPETITIVE MOVEMENT UNDER THE IDEA OF ‘THE BUTCHER’. PERFORMANCES REPRESENTING THE SENSITIVE AND CONSTRICTED MOVEMENT OF ROBOT LIKE REPETITION WERE INCORPORATE TO BUILD MORE TENSION WITHIN THE ENVIRONMENT. THE FINALE INVOLVING DROPPING RED ON TOP OF THE ONCE ALL WHITE SPACE, IS ACCENTUATED WITH THE SURROUNDING OPERA, EXPRESSING A NEW APPROACH TO THE BRUTALITY AND SENSE OF REALITY OF THE ‘THE BUTCHER’.

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