GENTLE MONSTER - STORE | IFC, Shanghai, China
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CODE PINK IS GENTLE MONSTER’S
GLOBAL ANTI-COUNTERFEIT CAMPAIGN

GENTLE MONSTER’S ANTI-COUNTERFEIT POLICY AIMS TO PREVENT AND ERADICATE THE DISTRIBUTION OF COUNTERFEIT PRODUCT, GENTLE MONSTER IS RIGOROUSLY MONITORING ALL RETAIL CHANNELS. ALL DETECTED OFFENDERS WILL BE PROSECUTED.

“GENTLE MONSTER OPERATES UNDER A STRICT PRICE POLICY, AND DOES NOT OFFER ANY PRODUCT DISCOUNTS.”

“GENTLE MONSTER DOES NOT OFFER PRODUCT SALES ON SOCIAL MEDIA.”

“GENTLE MONSTER OFFERS GENUINE PRODUCTS TO ONLY DESIGNATED OFFLINE/ONLINE STOCKIEST.”

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PLEASE CONTACT OUR CODE PINK TEAM FOR ANY SUSPICIOUS PRODUCTS AND OR ACTIVITIES.

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FROGISM: INTERACTION OF ANIMALISM NEW STORE OPENS SHANGHAI IFC STORE

“Frogism”, a portmanteau, blending Frog and Sadism is the overlaying theme of Gentle Monster’s Shanghai IFC Store. An idea derived from a phrase from George Owell, “All animals are equal, but some animals are more equal than others.” (Animal Farm, 1945).

Branches sway left to right, scratching against the surface of the copper plate placed in front. The scratched copper surface becomes polished over time, while the rest oxidates, expressing the elements and emotions surrounding “Frogism”.

Gentle Monster Store - Shanghai IFC, China

Mischievous childhood acts of observing and catching frogs best represent the sadistic side of human nature.

Based on the memory of the frog who leaps out of the unpredictable direction and disappears into the pond, the frog temple expresses the mutual feelings that come from the relationship of trying to escape.

Gentle Monster Store - Shanghai IFC, China
Gentle Monster Store - Shanghai IFC, China

A wooden kinetic object constructed with wood, brushes, and rope, repetitively mimics the motions of hitting, rubbing, and tickling the glass structure in placed in front of it.

Gentle Monster Store - Shanghai IFC, China

“NO ANIMAL SHALL KILL ANY OTHER ANIMAL WITHOUT CAUSE.”

—GEORGE OWELL’S ANIMAL FARM, 1945

Gentle Monster Store - Shanghai IFC, China
Gentle Monster Store - Shanghai IFC, China

An idea reinterpreted and implemented into the design of Gentle Monster’s Shanghai’s space through vivid colors and through unique and abstract artwork inspired by a frog’s unpredictable movement.

A Sadistic portrayal of the movement from a restrained frog, abstractly expressed through a series of moving pieces.

Gentle Monster Store - Shanghai IFC, China