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Bukchon, Seoul, South Korea
92, Gyedong-gil, Jongno-gu, Seoul, Korea
Past and present coexist in gentle monster’s 4th flagship store, ‘bathhouse’. we chose coexistence as a means of remembering the things that we don’t want to forget, but will be forgotten. thus we retain the origin of bathhouse and reenact the concept of created preservation with identity of the brand.